Friday, December 20, 2013

What is in a symbol?

Alaffia recently introduced a brand new logo that represents what we are working to achieve as a company. Our logo contains three elements: the Eban symbol, Alaffia, and the words equality, empowerment, and beauty. The Eban symbol is a West African adinkra symbol representing protection, security, and love. Alaffia is a traditional central Togo greeting meaning peace, health, and well-being. The words equality, empowerment, and beauty are what we strive to bring to both our customers and communities across the globe. Empowerment through our various community projects, equality through fair trade practices, and beauty to our customers from  sustainable skin care products.

Rest assured anytime you purchase a product with the Alaffia logo, you are joining an organization committed to alleviating poverty and empowering communities. However, we are more than a company, we are a movement, led by our customers, and by communities in West Africa striving to create a better future. Thank you for your continued support toward working to achieve what we all know is possible, universal human dignity.


  1. Affia is also an Arabic word meaning health and well-being, it's a great word

    1. Na'am and Allah knows best I'm almost sure this "Alaffia" is borrowed from Arabic.