Thursday, January 31, 2013

How 20% Impacted the Entire Community

To Alaffia, fair trade means paying a fair wage, providing equal employment opportunities, engaging in environmental sustainable practices, providing healthy and safe working conditions, being open to public accountability, and reducing the number of middlemen between producers and consumers. We believe fair trade should be environmentally, economically and culturally sustainable and give local communities the opportunity to empower themselves.

Our founder, Olowo-n'djo Tchala and Amama Abadou
During Olowo-n'djo Tchala's trip to Togo last December, he was honored to receive a wonderful testimony of Alaffia's full-time efforts from Amama Amadou. She is the president of our Alaffia women's shea nut collective of Bowouda. This is what she said," Before coming to buy shea nuts, Alaffia invited us to give the market price, then Alaffia added 20% to this price. Everyone received her own receipt and money for her own nuts. We sold over seven tons of shea nuts to Alaffia, and together we have saved over 400,000 fcfa [$1,000]. In the past, we got paid little by little for each bowl that we had. Today, the buying process is organized, and everyone gets their whole payment at once. I thank you and I plead you to continue your support in our village in order to reduce poverty. This year, thanks to the 20% every one of us has paid the school fees for our children. We thank you very much for the support you have given to the women of Bowouda. You will be blessed for your efforts."

It is always very encouraging to know that as a fair trade organization, Alaffia is positively impacting our West African communities: Be it the shea nut collectors, our coop members, recipients of the bicycles and more. We are sincerely grateful and appreciative of the wonderful support and contributions we have been continuously receiving from our caring communities here in the USA and worldwide.

Click here to read more on how Alaffia is continuously making a difference in West Africa.


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