Dear Friends of Alaffia,
It is my wish that my letter
finds you and your family in good health.
The primary reasons for my
writing this evening are to express to you, and on
behalf of us all at
Alaffia, our gratitude for the hand you continue to lend us such
that our
mission may continue its journey, and to wish you and yours a most
joyful
holiday season. I believe that we are all held together by the humility
and love embedded in each of us to create heaven on earth for all people
and
our surroundings. You have continued to support Alaffia in ways you know
best, and together we are reducing the pain of the innocent.
Simply put: I
can only say thank you. Going forward, I would like to ensure you
that
Alaffia’s journey of servitude will continue and your contribution is
everlasting.
Because of your support, since our beginning we have
collectively achieved the impact
below through our empowerment projects.
 |
Alaffia Shea Butter Cooperative, Sokodé. August 2017.
|
|
|
Maternal Care:
|
- 4,832 Maternal
Healthcare Recipients
School
Construction:
- 12 Schools Built
- 2,311 School Benches
Built
- 36 Restrooms Built for
Students
School Supplies
Distribution:
- 34,640 School Supply
Recipients
Reforestation:
Bicycle & Eyeglasses
Distribution:
- 8,253 Bikes
Distributed
- 25,588 Eyeglasses
distributed
|
|
|
|
 |
Clip: Opening Ceremony of Nadagou School, Togo
|
|
|
Still, numbers cannot capture the full magnitude of the impact; you must imagine
the many lives behind these numbers. For example, a month ago, we finished
the construction of a school in Nadagou, Togo as you will see on this video.
Because you have helped build them a school, students in Nadagou will not
unnecessarily lose their lives trying to cross the river to go the neighboring school.
Before the new school was
built and during raining seasons, students have
drowned crossing the river
just to get to school. It is inconceivable to me that in this
same
world, where a school bus picks up my children every morning and
brings them
home every afternoon, a child across the world can drown simply
trying to get
to school. When this was brought to my knowledge, I could not stand
by
without taking action. To me, nothing is worth more than a human life. It is
one of
the reasons why I fundamentally believe simply claiming fair trade is
not enough
for our motherland, we must go beyond label claims to achieve
human dignity.
In other words, we all must work to offer a noble existence
for all people.
|
 |
In addition to the new school, the children of Nadagou received
bicycles from Alaffia to use for daily transportation.
|
|
|
|
Because you are part of the
Alaffia family, I would like to share with you
our outlook for 2018:
We will continue
Alaffia’s mission both here in our great State of Washington,
as well as
our communities in West Africa. In the following images you see that we
are supporting a local social enterprise in Eastern Ghana to construct a
traditional
soap making facility. Not only will this provide additional
economic opportunities,
but it will expand our gender equality
initiatives in Ghana next year.
Also in Ghana, we will add another 1,000
women to the 5,000 strong basket weavers
currently under contract with
Alaffia. Last month, I was in Bolgatanga, visiting
Alaffia’s weavers,
and the women told me they want nothing more than the opportunity
to
weave baskets to support their families.
|
 |
In November, I met with Alaffia basket weavers near Bolgatanga, Ghana
to hear their experiences and collaborate.
|
|
Building facility for traditional soap making in Kede, in the
eastern region of Ghana.
|
To continue our moral
obligation of empowering the voiceless, both economically and
socially,
we must continue to expand Alaffia’s current market base and diversify
our
retailers and product innovation offerings. Therefore, next year, we
plan to introduce
a series of new products into new markets. Every space
on every shelf is an
opportunity to empower humanity and create economic
justice. Every time a shelf is
stocked at night, when many of us are
sleeping, it is a chance for a baby to be safely
born. We all contribute
in our own ways.
|
On another note, many
of you know that Togo is going through some political uncertainties.
Although some may say we should retreat, we believe this is exactly the
time to
economically support the poor -- to continue to create jobs --
by growing Alaffia in
the USA. Please rest assured that due to our
expanded sourcing in Togo, Burkina Faso
and Ghana, we have access to the
materials we need to make our skincare products. If anything, this gives
us an opportunity to empower more communities, and gain access to new
and exciting ingredients. We do however pray that peace rains upon Togo
soon.
We are updating our packaging throughout 2018.
Our refreshed packaging will focus on three main elements:
|
 |
Preview of Alaffia branding alignment in 2018
|
|
|
1) Brand unification
2) Coherent communication
3) A re-emphasis on our moral obligation to continue to be the most ethical
supplier of traditional, handcrafted shea butter in our market.
Rose, our daughters and I are
heading to Togo and Ghana in a couple days, both for work
and to get some
family time. I hope that during these holidays you, too, get some time
with
your family. Finally, I hope you have recognized the crucial role you play in
the
Alaffia mission, and I can only thank you with all my being.
Here’s
to a joyful and healthy 2018.
Peacefully yours,
Olowo-n’djo
|
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