Friday, January 3, 2014

2014 - Looking Forward

Dear Friends of Alaffia,

It is my wish this letter finds you and your entire family in good health. I am writing to you today to share my outlook for 2014 so we may together continue to strengthen Alaffia with the end result of empowering our communities.  But first, I would like to present my gratitude to you for all that you have done during 2013 in supporting Alaffia; the extra effort and guidance that each of you has granted Alaffia during 2013 has made it possible for us to conduct our largest community projects to date.  I would like to equally thank you again for all that you contributed towards making our 10-year Empowerment Tour a true success.

Looking towards 2014, I believe with great confidence that it will be a good year for Alaffia. By March, our entire line will have a completely new package refresh, in which we have incorporated your feedback and suggestions.  Our new packaging will ensure Alaffia is noticeable across all the brands, and will make it easier to identify which items are best for personal skin and hair needs. 

On our Togo side, it is with great joy in my heart that I inform you the Alaffia cooperative in Sokodé will be moving to a new location in May.  Our current cooperative location will be transformed into a Maternal Health Training Clinic, fully staffed by Alaffia.  This will lead to an additional 20% expenditure of Alaffia community projects towards the existing Maternal Health Program, with the goal of saving 2,000 women from unnecessary maternal death.  To me this will be Alaffia’s greatest impact in our communities.

Finally, because of the belief and conviction that many of you have, I believe 2014 will be a very meaningful year to Alaffia, and I wish you and your family a very happy new year.

Humbly Yours,

Olowo-n’djo Tchala


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