Saturday, March 23, 2013

2013 Empowerment Tour

Dear Retailers and Friends of Alaffia

 It is my sincere wish that this letter finds you and your family in good health. I am writing to you to inform you of a 58-day nation-wide tour I am undertaking in May and June of this year. I am packing up a biodiesel van and taking this 8,780 mile tour in celebration of the 10th anniversary of the creation of our Alaffia Shea Butter Cooperative in Togo.  Because of a deep commitment and shared will, the cooperative is here today without outside investment. The true reason why we continue to exist is the opportunities each and every one of you has given to Alaffia, and therefore my foremost objective is to visit as many of you as possible as a personal extension of my gratitude. 

There are no words to express to you the profound impact that your support has enabled Alaffia to have on my communities. Two and a half months ago, upon my arrival in Sokodé, more than 4,000 women and children lined up to express their thankfulness. From that moment on, I knew my own life would never be the same. I know now the responsibilities that I must bear for my communities are for life or death, and that this self-sacrifice is justified for the greater good of others.  

I am greatly looking forward to visiting you and sharing with you our combined achievements as we prepare for the continuing journey towards empowerment of all our communities.  I strongly believe that if we march forward together on the long road towards economic justice, we will build on the freedoms for which those before us have sacrificed so that the generations yet to come will realize the fundamental principles of basic equality and full human rights.
I humbly thank you and am looking forward to visiting with you.
Olowo-n'djo Tchala
 A complete map and more information on the Emowerment Tour is coming soon!



  1. This sounds incredible. You'll spread all that love and gratefulness everywhere! Safe travels my friend. LoveLoveLove

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  6. really nice and amazing blog post i really like it thanks for sharing FMWhatsApp

  7. Nice article, keep writing and sharing such tour with us

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  8. Even though I am here for the first time, I am very impressed with your post. Thanks for sharing.

  9. Safe journey pal. And thanks for sharing your experiences with us in this post.