It is my wish that this note finds you and your family in good health. This year, I have visited Togo more often than any other time since we started Alaffia. Last week, I returned from my fourth trip this year, and next week I will return for another six weeks. My frequent visits are due to overseeing Alaffia community projects and expansion of our collective cooperatives. Your continuing support has led to the growth of our brands, Alaffia, Everyday Shea, Everyday Coconut, Good Soap and Beautiful Curls, which has enabled us to expand our community initiatives. As the reach of our initiatives grows, so does the need for me to be on the ground to ensure the most disadvantaged members of the community receive the positive impact. However, my October trip was also for two very specific purposes.
First, I had the honor to host a delegation of donors and leaders of the Whole Planet Foundation, which provides microfinance funding to our communities in Togo and throughout the world. I had the opportunity to share Alaffia’s model and activities on the ground with other leaders from the natural products industry, including Papyrus, Reservage, and Seventh Generation. Our hope was to show that the Alaffia model of empowering humanity’s most vulnerable in Togo and in the USA through the economic process can break the chain of poverty. Not only did we tour the Alaffia Artisan Center, Community Projects Headquarters and “Alaffia Village” (Alaffia Shea Butter Cooperative), but we also visited our Maternal Health center in Bassar, Alaffia schools under construction, and our shea nut gathering communities. The keystone event was a welcoming ceremony attended by a couple thousand community recipients and cooperative members at the Alaffia Village. The speech excerpt below was delivered by a student representing all the recipients of our bicycles, school supplies, and school buildings.
|Whole Planet Foundation with Alaffia team and my family in Sokodé.|
|Scott White (Whole Foods Market) heling dry shea nuts with Alaffia cooperative members.|
|Melanie Guidotti (Papyrus) learning to weave baskets with Alaffia Basket Manager, Guiname.|
|Gathering of Alaffia cooperative members welcoming the Whole Planet Foundation delegation to Alaffia Village.|
|Amatou Ouro Agaouda represented all student recipients with a speech in English at the welcome ceremony.|
|Dancing with my mother at the welcome ceremony.|
|Current school building in Essovale.|
|New Alaffia school under construction in Essovale with delegation and community members helping.|
|Joy Stoddard (Whole Planet Foundation), Gayle Grindley (Seventh Generation) , and JoAnne Brenner (Alaffia) helping move laterite.|
|Making new bricks with Kaze Williams (Reservage) and Tony Huston (Papyrus).|
|Giving words of encouragement to students of Essovale.|
|Walking to visit the home of one of the Alaffia Materal Health Project recipients in Bassar.|
|Mr. Barlerin and delegation in our traditional soap session.|
|Elizabeth Newton whipping shea butter with Melanie.|
With the greatest joy in my heart, I am happy to inform you we began constructing two biogas digesters, which will turn all the byproduct from making our shea butter into biogas, providing heat and energy for all our needs in traditional shea butter, coconut oil, and black soap crafting. A team of Ugandan and Togo engineers and masons are joining forces and hands to realize this project, and for me personally, it is encouraging to witness Africans putting their hands and resources together to create an everlasting, sustainable solution to an African problem.
|Mr. Abel Adje with our Ugandan Biogas Engineers analyzing the construction plan.|
|The first step of the digester: digging ten feet into the clay and rock.|
|The digester begins to take shape; final structure will be a dome.|
Next week, I will be in Togo again to help with the final construction of our biogas digesters, and when I return to the USA in January, I will update you on the progress. I wish there was a way to express how grateful we are for your support of Alaffia, as it is your support that enables us to continue to serve our communities. During our welcome ceremony for the Whole Planet visitors last month, a longtime friend and Alaffia’s Director of Internal Control and Transparency, Mr. Abel Adje, said in the final words of his speech “It is not what you have already done for Alaffia, nor what Alaffia has done; it is what we have not yet done.” On this note, I look forward to the years ahead to do what we have not yet done and together bring about dignity to every part of our communities. Be it that you are a custodian who leaves your family behind every night to clean the store so it’s presentable to customers in the morning, a store owner or executive, sales representative, buyer, shelf-stocker or receiver and so on, my hope is we will continue together to do what we have not yet done to bring peace, freedom and economic equality to all humankind.
On behalf of all of us at Alaffia and those you have touched, I wish you a joyous and peaceful holiday season.
Alaffia Founder & CEO